The Impact of Digital Marketing
Due to the rapid expansion of the internet facilities and the ubiquity of computers and social media, digital marketing has expanded at an unmatched pace. With the rapid adoption of online modes and social media platforms digital marketing has gro
wn leaps and bounds. In fact, it is being used widely these days by businesses from all spheres of the society.
Proper Digital Marketing mix is necessary for the required impact. It has been observed that during the recent recessionary period, most of the companies had cut their expenses on traditional marketing but since digital marketing is low on cost. Blogs, forums and other tools are inexpensive or economical to operate. Another low cost benefit of digital marketing is that since the content is user generated, hence it either costs nothing or very less.
Companies like Dell have set up social networking sites to encourage feedback from customers for improvements and innovation. This certainly results in better products with lesser costs. Companies that slash their investments on social media marketing during recession do so at their own risk.
If your company is targeting Gen Y then internet marketing is a better option as they are 24×7 on the internet. Hence, to target a tech savvy generation social media is the best way.
Digital marketing has greater Return on Investment (ROI). It is largely, Word of mouth (WOM) marketing. Moreover, the word spreads through friends and relatives and hence the views are expected to be more credible.
Retailers are using digital marketing generally at times of product launches. It is estimated that if a product is promoted on social media during its introduction stage, then its sales are expected to increase by 25%. Moreover, digital marketing results in onsite targeting.
In a nutshell, the whole impact of digital marketing on your business can be huge and extremely rewarding if the marketing mix is properly designed. It requires some expertise to design the digital marketing plan and this skill can be developed by some courses in digital marketing.
These days online digital marketing courses are also available. Hence, we at EduKart.com have designed a course in Digital marketing which is certified by IAMAI.
For more details visit EduKart.com courses in digital marketing
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How did “Kolaver Di” become a rage?? I shouldnt be answering that one.
Digital Marketing has taken the world by storm and has changed the way companies interact with their audience across the world.
The reason their customers are spending a lot of time online searching and on social media and hence the marketers are striving to make an impact. Digital Marketing as rightly pointed in the blog has changed the dynamics of businesses and how businesses market their product and reach out to their customers. Companies are spending time and effort to understand how their customers are browsing online, where they are spending their time and hence make effective strategies to reach out to them.
It also helps companies to interact with their customers and address grievances effectively.
Not to forget that the New Gen smartphones/IPhone’s/ Tab’s have also made their impact with the users and they prefer browsing the net on their phones, specifically the youngsters who are net and tech savy.
The next BIG question is “Whats Next”?