The Impact of Digital Marketing
Due to the rapid expansion of the internet facilities and the ubiquity of computers and social media, digital marketing has expanded at an unmatched pace. With the rapid adoption of online modes and social media platforms digital marketing has gro
wn leaps and bounds. In fact, it is being used widely these days by businesses from all spheres of the society.
Proper Digital Marketing mix is necessary for the required impact. It has been observed that during the recent recessionary period, most of the companies had cut their expenses on traditional marketing but since digital marketing is low on cost. Blogs, forums and other tools are inexpensive or economical to operate. Another low cost benefit of digital marketing is that since the content is user generated, hence it either costs nothing or very less.
Social media is also preferable since it steps beyond awareness to actual engagement with the consumers. At times of recession, it is less effective for the consumers to change the awareness created by traditional marketing to purchasing behavior. Social media is like a platform wherein your customers will interact and form a relationship with each other as well as with you. It is also helpful as the customers directly tell you the pros and cons of the product you are offering.
Companies like Dell have set up social networking sites to encourage feedback from customers for improvements and innovation. This certainly results in better products with lesser costs. Companies that slash their investments on social media marketing during recession do so at their own risk.
If your company is targeting Gen Y then internet marketing is a better option as they are 24×7 on the internet. Hence, to target a tech savvy generation social media is the best way.
Digital marketing has greater Return on Investment (ROI). It is largely, Word of mouth (WOM) marketing. Moreover, the word spreads through friends and relatives and hence the views are expected to be more credible.
Retailers are using digital marketing generally at times of product launches. It is estimated that if a product is promoted on social media during its introduction stage, then its sales are expected to increase by 25%. Moreover, digital marketing results in onsite targeting.
In a nutshell, the whole impact of digital marketing on your business can be huge and extremely rewarding if the marketing mix is properly designed. It requires some expertise to design the digital marketing plan and this skill can be developed by some courses in digital marketing.
These days online digital marketing courses are also available. Hence, we at EduKart.com have designed a course in Digital marketing which is certified by IAMAI.
For more details visit EduKart.com courses in digital marketing