Digital & Internet Marketing- What & Why?

With the buzz around Internet buying and marketing, the probability of online buyers & marketers is increasing each passing day.

A lot of us are talking about it, now let’s get to know what one can learn under this course.

Online buying is easy, you go onto a product’s website or sometimes click on an AD on your social networking profile and you are redirected to a new website. How easy is that one click? What we don’t realise is how much time, patience, effort and COFFEE has gone into the process.

From product finalising to making sure it goes under the right tab to content to design to what not.

Now, the process. How is it done? Placing an ad on a social networking website, writing a blog, maintaining a website, Email Marketing, Mobile Marketing, PR and online reputation management etc.

There are tons of ways to endorse a particular product/service on internet and through mobile marketing. Now, all the brands, more or less, use the same ways but the conceptualization is different in each medium.

It is very substantial to transform each customer who visits your website. If a customer (prospective) leaves your website without taking any information or buying anything, it is definitely considered a drawback.

So the importance  of building an approachable and user-friendly website is very high. Below is an image showing different types of websites.

Now, there are different kinds of websites likes blogs, Brand-building, Corporate Websites, E-commerce websites etc.  Blogs are a medium to express views on versatile topics, the views can be kept personal or made public. Brand-Building websites are those who focus on building the name instead of just selling the product. E-commerce websites provide different products and services etc.

Similarly, Search Engine Optimization ( SEO ) is a crucial topic . Now, it might be very easy for you to answer that one, since search engines have become an important part of our everyday lives. From searching for the nearest pizza parlour to searching for the right career for yourself, you Google or yahoo search it.

Search Engine Optimization ( SEO ) is another prominent feature of Internet Marketing. We get thousands of search results with merely one word typed on Google, but it is important to filter the relevant knowledge out of those thousands.  In regard to the same, one needs to optimize a search engine for best results.

Often, people misinterpret these two varied topics, i.e, Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search Engine Marketing (SEM), is a type of Internet marketing that is used for enhancing the visibility of websites in search engine results pages or SERPs.

The following are common SEM practices:
1. Use of targeted or context based advertising
2. Placement of paid advertisements in SERPs
3. Paid inclusions or sponsored listings/links

This is a very brief part of the ever-growing digital marketing industry. However, a lot of students are keen on making their careers in the same field.

To pursue this course and make your career fruitful, you can log onto EduKart‘s website.  The course is available under Digital Marketing tab, there is a preview available as well.

As for any other queries, you can reach us at +911149323333 or contact@edukart.com.